The premium mixer brand, Fever-Tree, has been named the winner of the “Department for International Trade Exporter of the Year Award” at the 2022 British Business Excellence Awards, in recognition of their exporting ability and a glowing accolade of Fever-Tree’s innovative spirit.
Fever-Tree began its journey in 2005, when its co-founders spotted that premium spirits were growing in popularity and that a similarly premium mixer was needed, to really enjoy the ‘premium’ experience.
Exporting has been a core Fever-Tree growth strategy from the earliest days, when the Fever-Tree team worked with UK Trade and Investment, the Government department then dedicated to enabling businesses to export.
In 2006, when they wanted to accelerate Fever-Tree’s overseas expansion, they participated in the UKTI Passport to Export programme, to help them prepare for new international markets, including Dubai and India.
Flavour and quality are of the utmost importance and the reason why Fever-Tree is now the no.1 global premium mixer brand, growing at twice the rate of the wider premium category, with 68% of annual turnover coming from export sales in over 50 countries.
Describing what the Exporter of the Year Award was seeking to commend, the awards committee explained:
“In partnership with the Department for International Trade, we were on the lookout for great ambassadors for British business abroad, those companies that have achieved the highest and most sustainable levels of international growth through exporting.”
Broadcast legend Sir Trevor McDonald OBE, who expertly hosted the awards:
“This winner’s expansion is what really impressed the judges here, with a clear plan that was executed strategically resulting in 35% revenue growth in Europe alone. Their UK products are now carbon neutral – a clear goal to achieve this globally by 2025!“
Craig Armstrong, Global Logistics Director for Fever Tree, recognised Metro’s support. “Please pass on my thanks to the Metro team for making sure we got critical stock to our key markets”.
Fever-Tree continue to work with UKTI to grow and promote the Fever-Tree brand overseas and are looking forward to breaking into new markets such as China, South Korea and South Africa.
The Lloyds Bank British Business Excellence Awards celebrate the resilience, innovation and creativity of the UK’s business community, with a year-long programme of content, networking events, roundtables and judging, culminated in a glittering awards ceremony in central London last week, with over 1,000 business leaders attending.
Over the past four decades Metro has crafted multi-modal export supply chains to help UK exporters like Fever-Tree optimise existing and break into new international markets.
Our hyper-secure, cloud supply chain management platform MVT, gives our exporting customers a USP, that they can share with their own customers, to provide data, real time visibility, and an array of online management tools to manage their inbound supply chain.
To review your situation, future aspirations for global growth, or for advice on entering new markets, please contact Chris Carlile or any of the Metro client team, to discuss your options and achieve your export objectives. We know how to assist in achieving your goals and leave you to the business of focusing on producing and selling your products.
Image courtesy of British Business Excellence Awards